Some of my friends keep on telling me that they simply can’t figure out how I manage to eke out a living as an event stylist. This is due to the widely held notion that demand for event styling services is low. After all, there are only so many people who are keen on having professional event stylists at their events. It is against that background, then, that my friends keep on asking me how I manage to market my event styling services, to an extent that I seem to be always having gigs.
The truth of the matter is that I have opted to adopt a two-pronged approach to marketing. On the one hand, I have a system through which I try to advertise my services, so that folks who are interested in event styling can contact me for help. And on the other hand, I have a simple referral system, through which I often have potential clients taking the initiative to contact me, and invite me to provide styling services at their events.
With respect to the issue of advertising, I always try to set aside a huge budget for the purpose. I realize that in this sort of business, you have to be ready to spend big sums of money on advertisement, knowing very well that the conversion rates are very low. In other words, out of the many people who are reached by my advertisements for event styling services, only a very small number end up contacting me about the same. I am OK with that.
But then, I have a SBCglobal email address, through which prospective clients often invite me for gigs — mostly due to word of mouth referrals. This is why I always make an effort to go to the ATT email login page, which happens to be at www.sbcglobal.net, to check my mails on a daily basis: for it is actually through this account that I get most of my gigs.
I think that I have always tried to do a decent job for all clients who have engaged me previously. I am also extremely careful with the issue of determining my fees for event styling services: and as a result I always charge people fees that are reasonable. Consequently, I keep on getting the ‘word of mouth’ referrals: to such an extent that I am at times tempted to stop spending more money on advertising.