There are three key things that I look at, when trying to determine the fees I should charge any given client for event styling services.
Firstly, while trying to determine the fees I should charge for event styling services, I look at the complexity of each project. For simple projects, I (generally) charge very low fees. And for more complex projects, I charge higher fees. In most cases, and with all factors being held constant, the ‘bigger’ events tend to be more complex than the ‘smaller’ events. When I make reference to a ‘bigger’ event, I am simply referring to one that has more attendees. Conversing, a ‘smaller’ event is one with fewer attendees. But assuming that the numbers of attendees are equal, complexity can also be a function of the ‘type’ of event in question. This is where, for instance, I usually find weddings being more complicated to do event styling for than, say, birthdays. Consequently, you are likely to have to pay me more to be the event stylist at your wedding, than what you’d have paid me to be the event stylist at your birthday party.
Secondly, while trying to determine the fees I should charge for event styling services, I look at the expenses I am likely to incur in the course of each project. I am in business, and I have to recoup the expenses through the fees paid to me by my clients. This is the way all businesses operate. Even huge parcel handling companies — like UPS for instance — work this way: which is why a parcel that requires handling by more Upsers (UPS employees) is likely to be charged more than one that requires handling by fewer people. Granted, the logistics of UPS tracking for the two parcels may be the same: but if one parcel requires handling by more people, then you probably have to pay higher UPS fees for it. It is the same way with me: events where I have to hire more temporary assistants to help me with the styling work are likely to cost more than ones where I can do the styling work all by myself.
Thirdly, while trying to determine the fees I should charge for event styling services, I look at the amount of time I am likely to spend in the course of each project. In this regard, I obviously charge higher event styling fees for projects whose work requires more time. I have to make a distinction here: there are events where the styling that is required is not complex, but where the logistics are time-consuming. This is where, for instance, I have to devote more time to get to the event venues… and so on. I end up having to charge higher professional fees for such events.
All in all, I am of the view that my fees are very reasonable — especially for an event stylist with the sorts of credentials I made reference to in my last blog post.