I was recently asked the question as to whether event styling is an art or a science. My first instinct was to answer that event styling is an art. That is surely the obvious answer. It is the expected answer. But as I reflected on the matter more deeply, it occurred to me that, in some ways, event styling is also a science.
Event styling is a science to the extent that it follows certain formulas. It is a science to the extent that certain inputs produce certain outputs. This is something I have come to learn over the years. And it applies to all aspects of the business. It applies to the operational aspect of the event styling business. It applies to the financial management aspect of the event styling business. It applies equally to the administration aspect of the event styling business. And it applies to the marketing aspect of the event styling business.
Whenever I am awarded an event styling project, I always know where to start, and what steps to follow. And I know that if I do ABC, I will get results XYZ. To this extent event styling is a science. It is actually like the process of registering a company at the Sunbiz.org website. As you go through the motions of registering a company at the said Sunbiz website, you come to realize that it is a sequential process: where you have to follow certain steps in order to accomplish the task. And it is the same with event styling: whereby over the years, I have come to realize that there are certain steps that I have to follow to the letter, if I am to satisfy my clients’ expectations. And that is the extent to which event styling can be regarded as a science.
Of course, there is also room for creative input in the event styling process. And to the extent that there is such room for creative input, we can also regard event styling as an art.